Cannes Mipcom 2025: Presenting LuxAI

At MIPCOM Cannes 2025 in Cannes, we presented K5 LuxAI and its first product, Illumina Twin, to an international audience of industry professionals.

The event marked an important early milestone for Lux AI, with initial conversations around intelligent lighting and virtual production workflows receiving very positive feedback. Discussions with producers, studios, and technology partners highlighted strong interest in bridging physical and virtual lighting environments through data-driven, real-time solutions.

Presenting Lux AI at MIPCOM underscored its roots in K5 Factory’s real-time and cinematic expertise, while also setting the stage for its journey as an independent venture focused on innovation in virtual production and lighting technologies.