
Navigating immersive technologies can be complex. We help clients make sense of the growing landscape around XR, AR, VR, MR, games, and gamification — and translate it into clear strategic and business decisions.
K5 Factory provides orientation, identifies concrete use cases, and evaluates business potential with a strong focus on feasibility and return on investment.
Beyond strategy, we actively support early project phases through structured ideation, workshops, requirement definition, RFP processes, and guidance on funding opportunities — creating a solid foundation for successful immersive and interactive projects.

We design and develop immersive XR experiences from first idea to final product. K5 Factory covers the entire production pipeline — from concept and development to deployment and distribution.
Working platform-agnostic, we build experiences for a wide range of devices, including Quest, HTC, Magic Leap, and Apple Vision Pro, using industry-standard game engines such as Unreal Engine and Unity.

We design and develop games and interactive systems that engage users through mechanics, progression, and play.
Building on real-time technologies and game engines, K5 Factory creates interactive experiences that are designed for long-term engagement — from branded games and serious games to experimental and narrative-driven formats.

Virtual production brings together real-time rendering and cinematic filmmaking — combining the strengths of both worlds.
Building on our background in film and immersive real-time technologies, K5 Factory supports virtual productions with a strong focus on digital environments, asset creation, and on-set realism.
We specialize in the harmonization of lighting between physical sets and virtual environments, ensuring visual consistency across traditional and virtual production workflows. To further advance this field, we founded our dedicated venture K5 Lux AI, focused on intelligent lighting solutions for virtual production

We start by identifying the core challenges and opportunities of your project — clarifying what success looks like from both business and user perspectives. This shared understanding ensures we begin with a clear, aligned purpose.
Through research, market analysis, and user exploration, we uncover the underlying needs, behaviors, and potentials that should inform the direction of the solution.
This phase ensures ideas are grounded in evidence, not assumptions.
With those insights, we generate early solution concepts that respond directly to your goals and user needs.
These concepts serve as the first tangible expressions of the project vision and form the foundation for iterative refinement.
We evaluate concepts against strategic impact and technical feasibility, aligning priorities with business objectives and resource constraints. This phase creates a roadmap that balances innovation with realistic deliverability.
Early prototypes and hypotheses are put to the test with users and stakeholders. Through iteration and refinement, we validate what works, uncover gaps, and optimize the experience before full-scale development.
With validated concepts in hand, we implement the solution’s core functionality — focusing on building an MVP scope that delivers value early while staying within time and budget expectations.