Der Kleine Hunger

For Müller Milch, K5 Factory developed an augmented reality promotion designed to strengthen brand engagement directly at the point of sale. Conceived as a playful packaging lottery, the campaign encouraged interaction with the product without interrupting the shopping experience or relying on traditional media placements.

As part of a promotion featuring three prizes of €50,000, consumers could scan a QR code on the lid of the Müller Milchreis. Using simple and accessible AR mechanics, the brand mascot Kleiner Hunger appeared on the table and humorously revealed whether a prize had been won. The activation recontextualized the product experience, added a moment of surprise, and supported increased retail attention and participation.

The response exceeded expectations, demonstrating how lightweight AR experiences can effectively drive brand loyalty, engagement, and sales in everyday consumer environments.