Catch Your Floyd

For the luggage brand Floyd, we developed a browser-based jump-and-run game that translates the brand’s visual identity and attitude into an interactive experience. Conceptually and visually rooted in Floyd’s distinctive design language, the game places players in a familiar travel scenario: arriving at the airport with only one goal — catching their flight in time.

Running through the terminal with a Floyd suitcase in tow, players navigate obstacles such as other travelers, rolling suitcases, and conveyor belts that turn the journey into a fast-paced challenge. Designed as a social and replayable experience, the game is used by the brand as a tool to strengthen customer engagement, foster brand loyalty, and support CRM initiatives through playful interaction.