Der Kleine Hunger
Games & Gamification / Immersive Experience
A brand-building measure, whereby a playful engagement with the brand and product was encouraged without media disruption.
For Müller Milch, we implemented a promotion campaign as a packaging lottery for 3 x 50,000 euros: With simple mechanics in augmented reality, the "Müller Milchreis" was to be diversified in the customer's perception and sales in retail were to be increased. After scanning the QR code on the lid, the "Kleine Hunger" projected onto the table humorously explained whether or not the prize had been won. The consumers' willingness to participate was overwhelming.